This is the program book for the Norco Horseweek 2017, an annual week-long event of equestrian activities including a Ranch Rodeo. The book includes a calendar and details of the events as well as as for all of the event sponsors.
This book was distributed to every resident & business in the City of Norco.
Sports Company Branding
Arrow Tag came to me wanting a fresh feel for their marketing materials. I immediately knew it had to be sleek & clean to showcase the hottest new sport around! I played with pointed angles to mimic an arrow and used their symbol logo to help with the typographic hierarchy. For the brochure, I wanted to stick with a minimalistic black & white color scheme to match their logo. To highlight the different event posters, I used different colors & symbols for each, with a similar overall theme and layout throughout them all.
Independent Retailer Branding
I created a branding identity for this Independent Retailer that would make them stand out above the rest. The brand had to be modern, stylish & pink, of course! To stick to LuLaRoe's branding guide for the printed materials, I used "LuLaRoe pink" and as well as fonts chosen by LuLaRoe. I went a little more free & fun with the fonts & layouts of with the promotional graphics to grab customers' attention.
Social Media Design
I have created and managed social media (Instagram & Facebook accounts) for this independent retailer. I love product photography and creating content that is new and exciting for the audience. I try to highlight retailer's latest and great inventory pieces by designing thoughtful flat-lays with good colors, angles and lighting.
Graphics & written content created for Dana Decals' monthly newsletter.
Web Banner Design
Web Banner design for Dana Decals' Etsy Shop.
These various pattern, typographic quote, and playful designs were created as vector graphics to be cut and sold as vinyl wall decals. They can be found for sale on danadecals.com.
Custom invitations designed for various special occasions & parties.
Medical Center Branding
This medical center was looking to elevate their business with a new brand identity. It had to be both smart & inviting. We ended up going with a mix of fonts, a script for a feminine touch and a serif for the clean lines. Pairing the text with a simplistic silhouette completely balances out the logo. The business card features the logo and draws the clients in with the photo.