MEDICAL CENTER BRANDING
This medical center was looking to elevate their business with a new brand identity. It had to be both smart & inviting. We ended up going with a mix of fonts, a script for a feminine touch and a serif for the clean lines. Pairing the text with a simplistic silhouette completely balances out the logo. The business card features the logo and draws the clients in with the photo.
INDEPENDENT RETAILER BRANDING
I created a branding identity for this Independent Retailer that would make them stand out above the rest. The brand had to be modern, stylish & pink, of course! To stick to LuLaRoe's branding guide for the printed materials, I used "LuLaRoe pink" and as well as fonts chosen by LuLaRoe. I went a little more free & fun with the fonts & layouts of with the promotional graphics to grab customers' attention.
SPORT COMPANY BRANDING
Arrow Tag came to me wanting a fresh feel for their marketing materials. I immediately knew it had to be sleek & clean to showcase the hottest new sport around! I played with pointed angles to mimic an arrow and used their symbol logo to help with the typographic hierarchy. For the brochure, I wanted to stick with a minimalistic black & white color scheme to match their logo. To highlight the different event posters, I used different colors & symbols for each, with a similar overall theme and layout throughout them all.